Bright Cloud Studio Blog

Baystate Health Annual Report

by David

Baystate Health Annual Report

Bright Cloud Studio worked closely with Baystate Health to design and develop their 2017 Annual Report website. The website not only shows the amazing work they do and impact they have in Western Massachusetts, but also that Baystate Health is made of real people with common goals of caring for individuals and the community.

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Strathmore Artist Papers

by Bob Burch

Strathmore® Artist Papers

Aside from displaying Strathmore's superb quality products and matching their updated brand one of the biggest goals of the new website was to place artists in the forefront. After all, artists are the lifeblood of Strathmore and creating the best quality papers for artists is what keeps them up at night. The website features different artists or their work on nearly every page of the site.

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My Check Engine Light

by Bob Burch

My Check Engine Light

My Check Engine Light is more than just an auto repair site. Members get first hand access to expert automotive technicians through Skype and a Support Stream forum to help answer automotive repair questions and diagnose automotive issues. With Skype calls members can have a technician with them as they work through their repairs. Founder Sam Dillinger is an experienced technician with a love for all things cars and a desire to make auto repair accessible to everyone.

Bright Cloud Studio designed and built My Check Engine Light worked with Sam on strategies for monetization. The website features free access to videos, a custom built engine code lookup and a blog where Sam writes about common automotive issues, technology and the automotive industry. Members get access to a member blog, member only videos and more.

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Pilgrim Interiors

by David

Pilgrim Interiors

Your large or small interior construction project will be expertly built according to your needs. Pilgrim Interiors works with government, public and private entities and will work closely with you during every step of your project, staying on budget and on schedule.

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Noble Horizons

by Chris Waters

Noble Horizons

Since its founding, Noble Horizons, in beautiful Salisbury CT, has been on the leading edge of the latest and best ideas in elder care, setting a standard that few other retirement communities can match. Noble Horizons provides a full range of residential living options and health care services for older adults. Bright Cloud Studio designed and built the Noble Horizons website to reflect its scenic location as well as the community's overall values. The website features beautiful photos of its setting, easy navigation, community and residential calendars, a news/blog and a resident spotlight section.

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Genswiss

by Chris Waters

Genswiss

Bright Cloud Studio worked closely with Genswiss to design and build a beautiful website based on their brand and the needs of their customers. The website features a vast array of products and tools organized by a simple, intuitive navigation that is easy for customers to use. In order to keep pace with the latest product offerings, the site was custom-built so Genswiss can make their own changes.

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by Chris Waters

Stanley Park

Bright Cloud Studio worked closely with Stanley Park to design and build a beautiful website based on their needs and marketing goals. The website incorporates stunning imagery of the park, information about its history, upcoming events, booking events and a section dedicated to supporting the park.

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Video

by Bob Burch

Video: Greater Easthampton Chamber Member Spotlight

Bright Cloud Studio was recently featured in the Greater Easthampton Chamber of Commerce's Member Spotlight Video. We love our work and showing it off, so it was great have the crew from Etown Videos in the studio. They did a fantastic job with the shoot and editing and were fun to work with.

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Killing Retirement Design Graphic

by Bob Burch

Charlie Epstein

We've been blessed to have known Charlie Epstein as a client and a friend for a number years. Bright Cloud Studio worked with Charlie to build him a website that fits his large yet practical personality. The site features a number of videos and his podcast, Killing Retirement, which we designed the logo and graphics for, and set up the podcast feed in iTunes where you can subscribe.

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Eastern Etching & Manufacturing

by Bob Burch

Eastern Etching and Manufacturing

Your microwave, fire extinguisher, car engine and blender may have a nameplate or label designed, created and supplied by Eastern Etching and Manufacturing. Eastern Etching & Manufacturing (EEM) are experts in creating identification products for industrial, commercial and institutional clients. They use the latest technologies and personally assist their customers in selecting materials, and methods for fabrication and production.

Bright Cloud Studio designed EEM's new logo and website as a reflection of the great work they do and the wide range of manufacturing industries they serve. The website is easy to use and positions EEM as a leading industrial identification company.

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Marketing With Video On Your Website

by Bob Burch

Marketing With Video On Your Website

People love video and with the increasing number of devices that record video and the apps that process them, it is no wonder that website marketing with video is becoming mainstream. Social media makes sharing as easy as one simple click, giving any video the possibility of going viral.

Let's take a look at some of the best practices for marketing with video:

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Bright Cloud Studio Website

by Bob Burch

New Bright Cloud Studio Website

Just over two and half years ago Bright Cloud Studio hit the ground running partnering with clients to design and build custom websites and online marketing. With so much work we've had very little time for ourselves. Our first website, though it served us well, was in need of an update to fully represent the quality of our design and development work. Over the last year, we've been slowing plugging away at a new site and we're happy to announce that it's live!

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Responsive Website

by Bob Burch

4 Reasons Why You Need A Responsive Website

A responsive website is necessary in this day and age, where most people surf the internet on smart phones and tablets. Desktop computers and laptops are being used much less than in previous years.

There are numerous types of devices on the market today that are used for online browsing. A responsive website will automatically adjust to the size and format of whatever device is being used. Websites need to be visually pleasing and easy to navigate on all devices to provide visitors information about your company.

If a site is not responsive, users have to pan the text back and forth to read it and the overall layout may be compromised as well. This is frustrating to most people and they will most likely leave the site and find one that is easier to navigate.

Let's take a deeper look at the benefits of a responsive website:

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Online Shopping

by Bob Burch

7 Essential Elements For E-Commerce Websites

Online shopping is mainstream. Everyone does it and in lieu of recent in-store credit card security issues, it's often viewed as more secure than going to a retail store or giving your credit card to a random customer service rep on the phone.

Trust in online shopping is not an issue anymore. The issue is getting your visitors to shop on your website over a competitor's. In order to capture your audience and make the sales, your e-commerce website needs to be current and implement several very important elements. Here are seven things to consider when developing or restructuring your e-commerce site:

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7 Ways To Grow Your Email Subscriber List

by Bob Burch

7 Ways To Grow Your Email Subscriber List

Growing an email subscriber list is paramount to the success of many businesses. Regularly emailing your customers informs them of discounts, new products or services you offer. You will also keep your business in the forefront of their minds while showing your expertise.

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Get Better Marketing Results With Beautiful Design

by Bob Burch

How To Get Better Marketing Results With Beautiful Design

Websites and email campaigns achieve higher success when they are pleasing to the eye and easy to understand. Professional, custom design and branding gives viewers a stronger recognition of who you are as a company, a sense of trust, and sets your business apart from your competition.

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