Bright Cloud Studio Blog

Netty Award Winner

The Netty Awards recently recognized Bright Cloud Studio for its exceptional approach to digital design. Their award highlights the importance of human-centered design, a philosophy that prioritizes user needs and experiences throughout the design process.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of traffic to a website through organic search engine results. In today's digital age, SEO has become an integral part of any successful marketing strategy. Here are five reasons why SEO is important.

Bright Cloud Studio was recently recognized in the Top 5 Massachusetts Web Development Companies in Design Rush! See our Bright Cloud Studio DesignRush profile.

Prestigious Courses Podcast Video

Bob Burch from Bright Cloud Studio talks about what we do at Bright Cloud Studio and how we got started.

We worked closely with Lavin to design and build them a beautiful site that showcases their acoustical products through great images and video. Along with great images, product pages provide specs sheets, color options, downloads and more.

Bright Cloud Studio was recently recognized as the top Web Developer in the Springfield Area for 2020 by the Expertise team.

Website Design for Sound Seal

We worked closely with Sound Seal to design and build them a website that truly represents who they are as a global leader in the industry. Sound Seal had a lot of content that needed to be organized and re-written and placed into a site that easy to navigate.

Bright Cloud Studio Wins Award

Every year the League of American Communications Professionals (LACP) Vision Awards Annual Report Competition receives entries from well-recognized organizations, Fortune 500 companies and others from 20 different countries. This year's competition saw one highest number of entries and Bright Cloud Studio is proud to announce that the Baystate Health Annual Report, that we designed and built, received a number of awards including Most Engaging Report and Silver World Wide.

Baystate Health Annual Report

Bright Cloud Studio worked closely with Baystate Health to design and develop their 2017 Annual Report website. The website not only shows the amazing work they do and impact they have in Western Massachusetts, but also that Baystate Health is made of real people with common goals of caring for individuals and the community.

Pacon Creative Products

From construction paper to poster board, chenille stems to wiggle eyes, Pacon products inspire students, parents and teachers to let their imagination shine. With trusted brands like Fadeless®Bordette®Tru-Ray®Riverside® and Creativity Street®, our educational and art supplies encourage creativity. Pacon strives to provide innovative products that help teachers create functional and inspiring learning environments for their students.

My Check Engine Light

My Check Engine Light is more than just an auto repair site. Members get first hand access to expert automotive technicians through Skype and a Support Stream forum to help answer automotive repair questions and diagnose automotive issues. With Skype calls members can have a technician with them as they work through their repairs. Founder Sam Dillinger is an experienced technician with a love for all things cars and a desire to make auto repair accessible to everyone.

Bright Cloud Studio designed and built My Check Engine Light worked with Sam on strategies for monetization. The website features free access to videos, a custom built engine code lookup and a blog where Sam writes about common automotive issues, technology and the automotive industry. Members get access to a member blog, member only videos and more.

Riverside 3D

Bright Cloud Studio worked with Riverside 3D to design and build a custom website that shows off what can be done with their heavyweight construction paper. Riverside 3D Construction Paper is perfect for building 3D models and other projects because it is 75% heavier and five times stronger than lightweight construction paper.

Bright Cloud Studio worked closely with Stanley Park to design and build a beautiful website based on their needs and marketing goals. The website incorporates stunning imagery of the park, information about its history, upcoming events, booking events and a section dedicated to supporting the park.

Video

Bright Cloud Studio was recently featured in the Greater Easthampton Chamber of Commerce's Member Spotlight Video. We love our work and showing it off, so it was great have the crew from Etown Videos in the studio. They did a fantastic job with the shoot and editing and were fun to work with.

Eastern Etching & Manufacturing

Your microwave, fire extinguisher, car engine and blender may have a nameplate or label designed, created and supplied by Eastern Etching and Manufacturing. Eastern Etching & Manufacturing (EEM) are experts in creating identification products for industrial, commercial and institutional clients. They use the latest technologies and personally assist their customers in selecting materials, and methods for fabrication and production.

Bright Cloud Studio designed EEM's new logo and website as a reflection of the great work they do and the wide range of manufacturing industries they serve. The website is easy to use and positions EEM as a leading industrial identification company.

Marketing With Video On Your Website

People love video and with the increasing number of devices that record video and the apps that process them, it is no wonder that website marketing with video is becoming mainstream. Social media makes sharing as easy as one simple click, giving any video the possibility of going viral.

Let's take a look at some of the best practices for marketing with video:

Bright Cloud Studio Website

Just over two and half years ago Bright Cloud Studio hit the ground running partnering with clients to design and build custom websites and online marketing. With so much work we've had very little time for ourselves. Our first website, though it served us well, was in need of an update to fully represent the quality of our design and development work. Over the last year, we've been slowing plugging away at a new site and we're happy to announce that it's live!

Responsive Website

A responsive website is necessary in this day and age, where most people surf the internet on smart phones and tablets. Desktop computers and laptops are being used much less than in previous years.

There are numerous types of devices on the market today that are used for online browsing. A responsive website will automatically adjust to the size and format of whatever device is being used. Websites need to be visually pleasing and easy to navigate on all devices to provide visitors information about your company.

If a site is not responsive, users have to pan the text back and forth to read it and the overall layout may be compromised as well. This is frustrating to most people and they will most likely leave the site and find one that is easier to navigate.

Let's take a deeper look at the benefits of a responsive website: