People love video and with the increasing number of devices that record video and the apps that process them, it is no wonder that website marketing with video is becoming mainstream. Social media makes sharing as easy as one simple click, giving any video the possibility of going viral.
Let's take a look at some of the best practices for marketing with video:
Just over two and half years ago Bright Cloud Studio hit the ground running partnering with clients to design and build custom websites and online marketing. With so much work we've had very little time for ourselves. Our first website, though it served us well, was in need of an update to fully represent the quality of our design and development work. Over the last year, we've been slowing plugging away at a new site and we're happy to announce that it's live!
A responsive website is necessary in this day and age, where most people surf the internet on smart phones and tablets. Desktop computers and laptops are being used much less than in previous years.
There are numerous types of devices on the market today that are used for online browsing. A responsive website will automatically adjust to the size and format of whatever device is being used. Websites need to be visually pleasing and easy to navigate on all devices to provide visitors information about your company.
If a site is not responsive, users have to pan the text back and forth to read it and the overall layout may be compromised as well. This is frustrating to most people and they will most likely leave the site and find one that is easier to navigate.
Let's take a deeper look at the benefits of a responsive website:
Online shopping is mainstream. Everyone does it and in lieu of recent in-store credit card security issues, it's often viewed as more secure than going to a retail store or giving your credit card to a random customer service rep on the phone.
Trust in online shopping is not an issue anymore. The issue is getting your visitors to shop on your website over a competitor's. In order to capture your audience and make the sales, your e-commerce website needs to be current and implement several very important elements. Here are seven things to consider when developing or restructuring your e-commerce site:
Growing an email subscriber list is paramount to the success of many businesses. Regularly emailing your customers informs them of discounts, new products or services you offer. You will also keep your business in the forefront of their minds while showing your expertise.
Stevens 470 has worked with Strathmore Artist Papers™ for over a dozen years, developing and expanding their product line and creating their marketing materials. Stevens 470 continues to create their promotions, catalogs, packaging, trade show presentations, corporate website and e-mail campaigns.
Websites and email campaigns achieve higher success when they are pleasing to the eye and easy to understand. Professional, custom design and branding gives viewers a stronger recognition of who you are as a company, a sense of trust, and sets your business apart from your competition.
Dakin Humane Society is a community supported animal welfare organization that provides shelter, medical care, spay/neuter services, and behavioral rehabilitation for more than 20,000 animals each year. Bright Cloud Studio designed and built Dakin's new simplified website to be easy to navigate. The website features a completely custom Adopt a Pet search filter that pulls from Dakin's database of adoptable animals.
Connecticut Valley Biological is a leader in selling science supplies. Their biggest customers are schools, colleges and universities. They have an extensive inventory of products and grow/prepare many of their specimens and living organisms in house. Needless to say they are Biological Science experts who understand their customers and require specific custom shopping features. Bright Cloud Studio designed and built a completely customized e-commerce website that is easy to shop, search and order from.
Bright Cloud Studio worked with Puffer's Salon & Day Spa to provide a beautiful website that represents how you would feel when visiting them in person. The site allows visitors to learn about Puffer’s salon and spa services, see upcoming promotions and make reservations. The site is built within a powerful content management system (CMS) that allows the Puffers team to make their own website updates and add news articles through an easy to use back-end interface.
Now that 2013 in the can I thought it would be good to review some of the changes and evolution that has happened in the world wide web during the past year and take a look at what’s ahead. In this article we’ll look at 2013 and in a followup article we’ll take a look at what’s coming.