Marketing With Video On Your Website
by Bob Burch
People love video and with the increasing number of devices that record video and the apps that process them, it is no wonder that website marketing with video is becoming mainstream. Social media makes sharing as easy as one simple click, giving any video the possibility of going viral.
Videos are fifty percent more likely to rank you organically on the first page of search engines. An article on Forbes.com discusses how the public engages more with video, as opposed to reading text.
Let's take a look at some of the best practices for marketing with video:
For your video to be professional, the visual quality of your video is extremely important.
Whatever you are recording should have good lighting and be focused. The viewer needs to be able to see what you are presenting clearly.
The background and area where you are recording should be uncluttered and clean. Be aware of your surroundings and avoid recording in a messy room with stacks of paper all over your desk or an overflowing garbage can behind you.
Invest in a quality microphone. If the audio is full of static or has an echo, users will tend to become annoyed and move on to the next video. What you produce reflects your business. It doesn't have to be expensive but it needs to look like you invested in it. There are good microphones on the market for use with the computer, that sell for under a hundred dollars. Do some research and find one that has high ratings and is within your budget.
Your content is what your visitors are there for. Make your videos interesting, informative and relevant to your business and industry.
You may consider posting a series of tutorials on using your specific product. Consider ways that users can come to your site to learn something that they would be excited to share with others.
Remember to keep your videos short and sweet!
Link and Branding
Including a link to your website in your video is a must. You will want to show it on the screen as well as add a link to it in the description.
To create a brand and be recognized, your website should have a logo. Be sure to include it in your video, either as a small watermark in the corner, or as a screen at the beginning and/or end of your video.
Call To Action
A call to action at the end of your video will promote further interaction with your viewer and keep you in the forefront of their mind.
One of the most popular calls to action is collecting email addresses for your mailing list. You can entice visitors by giving away a free pdf or download. This will provide value to your potential customer and give you the ability to keep in contact with them.
Video creates interaction and interest in your website. More and more businesses are taking advantage of the increased exposure and advertising that videos can create.
Consider the types of videos you can incorporate onto your own site. Don't hesitate to consult with an expert, who can guide you in the right direction if you are unsure of the ins and outs of video marketing.
For further reading, be sure to check out: 7 Ways To Grow Your Email Subscriber List and How To Get Better Marketing Results With Beautiful Design.