7 Ways To Grow Your Email Subscriber List
by Bob Burch
Growing your email subscriber list is paramount to the success of many businesses. Not only will you be able to inform your subscribers to discounts, new products or services you offer, but you will also keep your business in the forefront of people's minds while showing your expertise.
Below is a list of simple methods to immediately start growing your email list:
1. Add a Signup Form to Your Site
The first, most important and probably the obvious thing you can do is add an email signup form to your website. If you have other forms on your site you can also add checkbox option asking if people want to be addeded to your email list.
2. Reel 'Em in with Good Content
Keep your site fresh and exciting, visitors will want to find out more and be more likely to join your email list.
Don't overwhelm your subscribers by filling their inbox with coupons and announcements on a daily basis. That will cause many people to unsubscribe or send you to their spam folder. Keep your mailings regular, but in most cases limit to one per week.
Your emails should include informative, quality content that readers look forward to reading. If you send general lack-luster content, you may find your list dwindling or many will just get deleted and never read.
3. Pop-Ups: The Not So Bad and the Ugly
You may say "But I hate popups." Most people do, but they can be very effective and can be done in ways that are on the lesser side of annoying. For example if your popup is on the home page you may want to make it show only once per user in a 24 hour period. That way if the visitor goes back to you home page durring the same browsing session they don't have to be hit with the popup again.
To make a popup effective get to the point of your popup content as simply and quickly as possible and of course make it compelling. Give an insentive for people to signup to you list.
One of the most popular styles of pop-ups uses a transparent gray background over the content to help it stand out. You could also consider how it is actived. You can set it on a timer, activiate it after the user scrolls or reaches a section of your content. By doing a little research and having some careful consideration, you can find the style that will best work for your website and collect a healthy number of email addresses with little interuption from your websit's content.
4. Link to Landing Page
By designating a specific landing page to gather email addresses, you will have the ability to easily share the link on social media and beyond. You'll be able to tell visitors the benefits of signing up and track where signup are coming from.
Once you have the page you can post the link on Twitter, Facebook, Instagram, YouTube, your email signatures, in your ebooks, guest blog posts, and anywhere you feel is appropriate to link your page.
5. Free Content
Everyone likes free stuff, so why not entice your viewers by trading your free stuff in exchange for their email address?There are many different things you can offer.
Consider these options:
- E-book download
- Video or Audio content
- Exclusive information dedicated only to subscribers
- Pre-order benefits for new products or books
A page for your business on Facebook is a must to gain exposure and get more visitors to your actual website. You can run inexpensive ads that target your audience to draw them to your page.
Facebook now offers a Call to Action button, where visitors to your business page can click a button to automatically sign up for your email list. This is very handy and generates a potential list building opportunity.
7. Run a Promotion
Create a buzz about your product, content or service by running a promotion. Promotions can range from a sale, a free product, or a random winner picked from those who signed up to your list.
Promotions can be run on your actual blog, website or social media. Facebook, Twitter and Instagram work well for contests due to their sharing capabilities.
Growing your email subscriber list doesn't happen overnight, but if you create and implement a strategy your numbers will begin to rise. By combining the above-mentioned tactics with consistency you will be well on your way to growing a solid list of email subscribers.
You may also want to consult a professional who can assist you in making the appropriate choices for your specific business. They can help you determine the best route not only for email marketing, but your overall online marketing and website.
To find out about how to better design your marketing tools, be sure to read: How To Get Better Marketing Results With Beautiful Design.